Study: More CEOs say good works boost recruiting - Pittsburgh Business Times:

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This marks a shift in corporate philanthropy since the Roundtable released its in which noted that corporate responsibility was beginnin g to evolve from community impacrt to bottomline impact. The most recent reporty shows thatthe evolution, indeed, has take place. Boston struggles to maintaim its college grads as they move into the and the Round Table report underscores that philanthropy is a factor making some local companies more attractive toyoungetr workers.
The Roundtable issued the reporg in collaboration with the University of Massachusett Boston Emerging Leaders A team from the Emerging Leadera Program started working on the reportlast summer, interviewint 20 Massachusetts companies about theirt corporate social responsibility activitie s -- predominantly large companes and representing a cross-section of industries. “Historicallty CEOs would engage in philanthropy because it was the righrt thingto do. They wanted to be good corporatr citizens,” said J.D. Chesloff, deputuy director of the Massachusetts Business Roundtable. “Now there’s a good businessx case to incorporating it into theirbusineses plan.
There’s a bottom line impact to it, in additionh to being good for all the othercommunityt reasons.” Based on the findings from the 20 companies includede in the research, the report suggests five ways companies can builxd a culture of social responsibility: • Creatw a clear link to the company’s mission and secure endorsemen t at the executive level. • Engage employee s at all levelsas decision-makers in relatioh to corporate social responsibility targetxs and activities.
• Leverage employees’ skills to make positive contributions tothe • Provide opportunities for employees to develop new “A lot of it is around a company being authenticv about wanting to do something in the community and listeninyg to what the employees are interested in doinv and connecting it to the values of the said Ellen Remmer, CEO of The , a nonprofitf that promotes strategic philanthropy and advises donors.