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According to the new report, Facebook users logged 13.9 billion minutes on the site in making it the most popular sociak networking site onthe Web. was the seconds most popular social networking site with about 5 billion minutes spent logged in Twitter logged roughly 300millio minutes, and LinkedIn about 202 million. According to the Nielsehn study, total minutes spent on social networkingg sites has increased 83percent year-over-year.
Twitter had far-and-away the fastesyt growth over the pastyear -- with abouyt 37-times more minutes spent on the site in April compared to April of last Facebook also posted rapid growth, with a seven-fold increase over last “We have seen some majore growth in Facebook durinhg the past year, and a subsequenrt decline in MySpace. Twitter has come on the scens in an explosive way perhaps changing the outlook for theentire space,” said Jon Gibs, Nielsen vice online media and agency insights.
“The one thinf that is clear about social networking is that regardleszs of how fast a site is growing or how bigit is, it can quicklty fall out of favor with While Facebook has become the top dog in the sociakl networking space, MySpace is the leader in onlins video. With 121 million video streams, MySpace.com was the No. 1 sociall networking destination when ranked by streams and total minutesx spentviewing video. MySpace visitor s spent 384 million minutes viewing video on the with an averageof 38.8 minutes per viewer. In Facebook visitors spent only 114 millioh minutes viewing videoin April, with an average of 11.2 minutes per videl viewer. The Nielsen Co.
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