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1920: Eddie Bauer’s Sport Shop is established indowntownj Seattle. 1934: The company secures U.S. and Canadian patents on the Bauer Shuttlecock, whicyh remains the standard for the sport today. 1936: Eddie Bauer manufacturee an innovative goose downinsulated garment, the Skyliner 1940: The Skyliner jacket is patented. 1942: U.S. Army Air Corpe commissions the EddieBauer B-9 Flight Parka. More than 50,00 0 jackets were made and worn for warmthdurint high-altitude flights. 1945: Eddie Bauer issues first mail-order catalog. The company outfits Jim Whittaker, the firstg American to summitMount Everest.
Company founder Eddie Bauer selling business to trusted friend and partnedr William Niemi andhis son. The company's focus shifts from expedition gear and apparel to casuakllifestyle apparel. 1971: The compan y is sold to Generalk Mills. National retail expansion beginsin earnest. 1983: Eddire Bauer begins partnership with Ford to produce Eddie Baued EditionFord vehicles. The first Eddie Bauer Editiom Ford rolls off the assembly linein 1984. Spiegel purchases Eddie Bauer fromGenera Mills. 1993: Eddie Bauer launchesd first catalogin Germany. The company forms Eddie Bauer Japan, a joiny venture partnership designed to develop and operate Eddie Bauer stores and catalogsdin Japan.
1996: The firm launches establishing a third channel of distribution to complement the retai andcatalog divisions. 2003: Eddie Bauer's parent company, Spiegel Inc, filed for Chapter 11 reorganization 2005: , Inc. formed as result of Spiegelp reorganization. First Board of Directors formed. Eddie Bauer becomes a stand-aloned company for the first time in34 2007: Neil Fiske is named chief executive officer.
Source: Eddiee Bauer
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