Study: More CEOs say good works boost recruiting - Tampa Bay Business Journal:

vanbeekdulejos1771.blogspot.com
This marks a shift in corporate philanthropy since the Roundtable released its in which noted that corporate responsibility was beginning to evolvre from community impact to bottomline impact. The most recent repory shows thatthe evolution, has taken place. Boston struggles to maintai its college grads as they move into the and the Round Tabled report underscores that philanthropy is a factofr making some local companies more attractive toyoungetr workers. The Roundtable issued the reporty in collaboration with the University of Massachusettx Boston EmergingLeaders Program.
A team from the Emerging Leaders Program started working on the report last interviewing 20 Massachusetts companies about their corporate socia l responsibilityactivities -- predominantlhy large companes and representing a cross-sectioj of industries. “Historically CEOs would engage in philanthropy becausew it was the right thingto do. They wanted to be good corporate citizens,” said J.D. Chesloff, deputy director of the MassachusettBusiness Roundtable. “Now there’s a good businese case to incorporating it into theirbusiness plan. There’ s a bottom line impact to it, in addition to being good for all the othetrcommunity reasons.
” Based on the findingse from the 20 companies included in the research, the reporyt suggests five ways companieds can build a culture of sociak responsibility: • Create a clea r link to the company’s mission and secure endorsement at the executivew level. • Engage employees at all levelsas decision-makers in relation to corporate social responsibilityh targets and activities. • Leverage employees’ skills to make positive contributionsa tothe community.
• Provide opportunitiex for employees to developnew “A lot of it is arounsd a company being authentic about wanting to do somethingf in the community and listening to what the employeee are interested in doing and connecting it to the valuex of the company,” said Ellen Remmer, CEO of The , a nonprofit that promotes strategic philanthropy and advises