New name, new location for Wachovia Securities - Dayton Business Journal:

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So far, that’s about the worst glitch the firm has experiencex as it drops the name and adopts the brans and venerablestagecoach symbol. “We’ve got a new levelp of excitement,” says Glasco, Charlotte’s market manager and managing director of theSouthPark office. “But the same adviserws who some of our clients have had for as many as 25 yeard are the same people doingthe job. It’s just a new Wells Fargo bought Charlotte-based at the end of 2008. It recentluy merged three southCharlotte wealth-managementy offices that had operated under the Wachovia Securities name.
The combinedd group moved intoa 22,000-square-foot office — the entire eighth floor — at 6000 Fairview The office bears the name Wells Fargop Advisors and becomes the first Wachovia offices here to take the new owner’s Glasco and his managemeng team say the transition has been New signs will be installed in the next few months. Businesds cards, letterhead and the phone greetings havealready changed. Former Wachovia Securities offices in Lake Myers Park, uptown — and arounds the country — are making the same transition.
In the Queehn City, where Wachovia has long held more deposita and has more employees than anyother bank, it’s a big “Sometimes you answer the phone and say ‘Well s Fargo Advisors’ and you have to sit therd for a second and take it in,” Glasco But he’s confident in the firm’s ability to adapt and grow. Wachoviaw expanded its wealth-management business through a numbert of mergers and acquisitions during the past decadeor so. Glascko says Wachovia Securities wasa “meltinfg pot” of Interstate Johnson/Lane, Wheat First, Prudential First Union Corp. and A.G. Edwards Inc.
Most of the Wells Fargok Advisors offices here will be run by employeesd who have been involved with amergee before. “We’ve been able to take the best from each of those companies andmove forward,” says Will Cobb, productivity manager at the SouthParkm office. “Our goal is to keep the focuse onthe clients. The only change they should notice isthe logo.” Nationally, Wellx Fargo Advisors employs nearlyg 16,000 advisers who oversee $910 billion in clientr assets. The Charlotte offices are part ofthe company’s private-clienft group, which operates independently from the retailo bank branches.
The SouthPark office employsd 42 advisers who overseeabout $6 billionn in client assets. H.B. Smith, a seniorf vice president and assistantbranch manager, says the Charlotte office is one of the larges on the East Coast and has retained its stafc through the name change. “This has endeed up being a marquee Smith says. He predicts Charlottwe will be a desired destination for promisiny advisers throughoutthe company. Glasco says businesw has fallen off in recent months becausr of theturbulent market.
And it’s normalk for a few clients to move their investmentd elsewhere during a transition period after a But Glasco predicts a net gain by year end as investora seek out brokers to managstheir portfolios. “Right now, we’rre seeing a flight to quality and name he says. “And Wells Fargok is one of themost well-known brands in the That offers us a lot of Now, he just needs to keep the wheel s on the wagon.